WABW Tech Camp, Sat., Oct. 23 in Phila.
A new seminar coming to Philadelphia this October will simplify a range of tech topics, including mastering social media, finding the online resources you need (without forking over a lot of money), and learning how fun and easy it is to create blogs and podcasts for you or your business.
The WABW Tech Camp, a seminar produced by the We Are Black Women blog network, will present these topics and more to educate attendees about the vast opportunities available through today’s Internet.
The seminar will be held from 8 a.m. to 1 p.m. Saturday, Oct. 23, 2010, at Annenberg Hall, Diamond and 13th Streets (2020 N. 13th Street) on the campus of Temple University in Philadelphia. A continental breakfast will be served. Registration is $25, and seating is limited to 35 people – so be sure to register online today!
If you have a laptop, please bring it to the seminar. Internet access will be available. If you don’t have a laptop, Apple computers will be available in the seminar room.
The sessions are designed to answer in particular questions that women have about the online world. Anyone is welcome to attend, as the session topics themselves will have broad appeal. From the value-packed, interactive seminar, attendees will leave with answers to these questions and more.
Here’s the lineup (the sessions will be held consecutively):
Session 1: You Think You Want to Blog
You’ve heard mention of this thing called a blog, but aren’t exactly sure what it is. A blog can be as simple as a daily (or twice-a-week or more) journal or a competitive web site that fuels your business, organization, club or your personal passion.
This session will show you the following:
1. What is a blog and how does it work.
2. How to set up a blog for free (or for little money).
3. How to decide the subject of your blog based on your expertise or interest, develop content around it and maintain it.
4. How to register your own domain name.
5. How to decide between a blog or website to promote yourself, your business, your club or organization.
About the Presenter: Sherry Howard is the co-founder of We Are Black Women. She is a former newspaper and online editor for the Philadelphia Inquirer. She maintains the blogs on the network, and writes a blog called “Auction Finds … and the stories behind them.”
Session 2: Answer Any Question and Grab Free Stuff Online, the Safe and Legal Way
Once upon a time, if you had a perplexing question it usually meant you went running for the nearest set of encyclopedias or to a local library — if it was open. Or perhaps it even meant calling up an expensive expert. But today, the odds are good that someone, somewhere in the world, has not only had the same question as you, but found an answer. And odds are also good the person has recorded that experience to share with others on a blog, in an online video, or in a downloadable course.
By the end of this session, you’ll be equipped with the tools and techniques to find the quality, reliable solutions you need in a snap. As a result, you’ll become more productive at your job. You’ll save time and money by solving problems on your own. And you’ll gain self confidence as you become more and more resourceful at using the Internet to achieve your goals.
1. “Google it!” — locate news, photos, video, and answers to even the most difficult questions
2. Reliable sources: how to tell who and what you can trust online
3. How do you do that? Using the Web as your own training-on-demand university
4. Run your business for free (or darn close to it); free and low-fee sites for running a business
About the Presenter: Akweli Parker is the founder of the communications firm Digital Delta Media LLC. He is a former business writer for the Philadelphia Inquirer.
Session 3: How to Build a Social Media Brand
Social media is HOT! You realize that your business needs to have a presence, but you are not sure where to start. Without getting clear about your audience, developing a plan and some processes you will be spending too much time and money to communicate with very few. Gaining a critical mass is essential to achieve the return on investment that you desire.
This workshop is about using Social Media to establish an online brand that will provide value to your audience, generate results and catapult you ahead of your competition. Social Media is a full-contact sport and if you are not listening and engaging your customers and prospects, your competition surely is.
Here’s what is packed into the workshop:
1. Engaging the Right Target Audience
2. Social Media Selling Secrets
3. Differences Among Social Media Applications
4. Creating a Process that Works for You
5. Leveraging Your Online Relationships to Increase Sales
About the Presenter: Nicole Newman, owner of Newman Networks, conducts social-networking workshops as part of her company’s services. Newman Networks provides tools and services aimed at increasing the self-esteem of the minority community and offering economic opportunities for future generations. She has taught at Drexel University, Pennsylvania State University’s Great Valley campus and Harcum College. She was recently honored by the Philadelphia Tribune as one of 10 influential African Americans under 40 to watch.